Retail Digital Readiness Assessment

Start —

As a retailer today, if you aren't racing to develop digital business capabilities as rapidly as possible, then you’re likely facing an imminent competitive threat – as well as missing a major financial opportunity. According to recent research, the retail industry has the potential to generate $506 billion in digital business value through 2018. But retailers in 2015 realized only 15 percent of this Digital Value at Stake.

This Rapid Assessment will evaluate and score your "digital readiness" in the following critical capabilities:

Enhancing Customer Experiences
Increasing Associate Productivity
Optimizing Business Operations
Securing Operations and Managing Risk

Information

Please answer the following questions about yourself and your organization

1Name

2Email

3Company or Organization name

4Where is your company headquartered?

5How many people does your company employ across all its locations worldwide?

6Which of the following best describes your job title?

7What is your main functional area of responsibility?

8Which of the following best describes the retail category of your company?

Enhancing Customer Experiences

Please use the rating scale below to indicate how strongly you agree with the following statements
(1 = NONE / VERY LOW, 2 = BELOW AVERAGE / ONLY RARELY, 3 = AVERAGE,SOMEWHAT / SOMETIMES, 4 = ABOVE AVERAGE / OFTEN, 5 = VERY HIGH / MARKET LEADING / ALWAYS)

Develop 360° customer monitoring and insight

1How much visibility does your organization have into customer behavior across channels? Examples include online activity, contact center, and in-store behavior.
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NONE / LOWALWAYS / HIGH

2To what extent are you able to track in-store customer activity at the same level as online activity? Examples include dwell time and traffic counting.
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NONE / LOWALWAYS / HIGH

3How effectively can you do conversion analysis at the department level? Examples include product interest vs. purchase and/or returns.
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NONE / LOWALWAYS / HIGH

Engage customers dynamically in-store

1How effectively does your organization engage customers via their mobile devices?
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NONE / LOWALWAYS / HIGH

2To what extent can you engage customers with targeted content on displays and/or kiosks in-store based on contextual information? Examples include traffic and dwell time.
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NONE / LOWALWAYS / HIGH

Predict & personalize experiences

1How well can your organization predict customer activity based on behavioral data? Examples include previous purchases and in-store/online activity.
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NONE / LOWALWAYS / HIGH

2To what extent is your organization using Predictive Customer Analytics to create an individual shopping experience? Examples include analytics based on individual social data, product reviews and historical shopping patterns.
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NONE / LOWALWAYS / HIGH

3How well can your organization present personalized offers to customers via their mobile device?
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NONE / LOWALWAYS / HIGH

4How well can your organization present personalized offers to customer via in-store digital displays or kiosks?
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NONE / LOWALWAYS / HIGH

Increasing Associate Productivity

Please use the rating scale below to indicate how strongly you agree with the following statements
(1 = NONE / VERY LOW, 2 = BELOW AVERAGE / ONLY RARELY, 3 = AVERAGE,SOMEWHAT / SOMETIMES, 4 = ABOVE AVERAGE / OFTEN, 5 = VERY HIGH / MARKET LEADING / ALWAYS)

Empower employees with the right information and tools

1To what extent are your employees able to access productivity applications via mobile devices in store?
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NONE / LOWALWAYS / HIGH

2How effective is your organization at providing employees with an integrated view of customer data on the sales floor?
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NONE / LOWALWAYS / HIGH

3How much personalized training do associates receive via digital touchpoints?
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NONE / LOWALWAYS / HIGH

Digitize & automate workflow and processes

1To what extent do associates receive clear, prioritized tasks in real time?
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NONE / LOWALWAYS / HIGH

2To what extent can associates complete transactions via a mobile device or tablet? Examples include completing sales transactions and scheduling service.
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NONE / LOWALWAYS / HIGH

Virtualize expertise, service, and support

1To what extent do you offer a self-assist model that would allow a customer to contact customer service or a virtual expert without needing the assistance of an in-store employee?
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NONE / LOWALWAYS / HIGH

2How effectively can your stores connect a customer to a virtual expert via video and/or audio? Specifically, this refers to an expert not located in the same store.
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NONE / LOWALWAYS / HIGH

Optimizing Business Operations

Please use the rating scale below to indicate how strongly you agree with the following statements
(1 = NONE / VERY LOW, 2 = BELOW AVERAGE / ONLY RARELY, 3 = AVERAGE,SOMEWHAT / SOMETIMES, 4 = ABOVE AVERAGE / OFTEN, 5 = VERY HIGH / MARKET LEADING / ALWAYS)

Optimize real estate

1How advanced is your organization's strategy for optimizing workplace resources? Examples include parking, conference rooms, and office workspaces.
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NONE / LOWALWAYS / HIGH

2How advanced is your organization's ability to digitally monitor and manage energy consumption?
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NONE / LOWALWAYS / HIGH

Integrate supply chain partners and logistics

1How much visibility does your organization have into supply chain visibility and inventory accuracy? For example, to what extent do employees know where inventory is at all times?
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NONE / LOWALWAYS / HIGH

2How well does your organization integrate supply chain partners and logistics? Examples include sharing forecasts, joint promotions management, and mutually agreed exclusives around packaging specials.
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NONE / LOWALWAYS / HIGH

3How well are you integrated with suppliers and partners and able to give them insight into inventory levels, purchase channels, returns, etc.?
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NONE / LOWALWAYS / HIGH

Accelerate the development and adoption of new products and services

1How effectively is you using real-time data about customer behavior, such as shopping and buying patterns, to improve new product or services innovation?
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NONE / LOWALWAYS / HIGH

2How effectively is your organization collaborating with partners and suppliers to develop new products or services, or to accelerate time-to-market for new products and services?
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NONE / LOWALWAYS / HIGH

Securing Operations and Managing Risk

Please use the rating scale below to indicate how strongly you agree with the following statements
(1 = NONE / VERY LOW, 2 = BELOW AVERAGE / ONLY RARELY, 3 = AVERAGE,SOMEWHAT / SOMETIMES, 4 = ABOVE AVERAGE / OFTEN, 5 = VERY HIGH / MARKET LEADING / ALWAYS)

Mitigate theft and fraud

1How much do associates use technology to assist in the detection of theft or fraud?
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NONE / LOWALWAYS / HIGH

2To what extent Is monitoring for theft or fraud done in real-time?
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NONE / LOWALWAYS / HIGH

3To what extent does your monitoring of theft and fraud extend to malware, ransomware and other cybersecurity threats?
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NONE / LOWALWAYS / HIGH

Simplify regulatory and process compliance

1How automated are your regulatory compliance activities? Examples include communication of human-resources information, employment status and reporting, and controlled-substance inventory controls.
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NONE / LOWALWAYS / HIGH

Secure physical and digital assets

1To what extent have you established policies to manage mobile and in-store devices for security and compliance?
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NONE / LOWALWAYS / HIGH

2To what extent is technology used to monitor and manage access to your critical facilities and controlled inventory?
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NONE / LOWALWAYS / HIGH

Results

Based on your responses to this assessment, your organization shows the following levels of digital readiness across four major impact areas.

Impact Area Readiness Level Scale (0-5) Assessment Findings
Enhance Customer Experience
Increase Associate Productivity
Optimize Business Operations
Secure Operations and Manage Risk

The following spider chart maps your digital readiness levels across the impact categories of the four major areas.

Next Step Start developing a roadmap for your organization's success. Start your journey today.

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